Creating digital products, brands and experiences that people enjoy using.
Hello
Digital Designer
Projects
Cera Care
Cross Works
Immorose
Bedales of Borough
Inspired is a digital platform that brings together innovators and investors, creating opportunities for collaboration and turning ambitious ideas into reality. Through a suite of tools designed to increase visibility, encourage engagement and simplify investment, the platform helps transform early-stage concepts into impactful ventures.
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Built around the UN Sustainable Development Goals (SDGs), Inspired connects purpose-driven innovation with the people and resources needed to create meaningful, long-term change.
I explored several creative directions for a crypto app, aiming to establish a distinctive visual identity. Working within the constraints of an MVP meant prioritising speed, leaving limited opportunity for extensive brand exploration.
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One concept we were particularly excited about featured fluid, 3D graph-inspired forms that challenged the sharp, geometric aesthetic commonly seen across crypto products.
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To accelerate ideation, we incorporated AI into our creative process, using it to generate moodboards, test visual styles and uncover unexpected directions. Although the concept wasn't selected by the client, it remains one of our favourite explorations and a great example of how AI can enhance, rather than replace, the creative process.
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I’m a Senior Digital Designer based in London, creating digital experiences that combine strategy, aesthetics and usability. My work spans websites, UI/UX, branding, motion design and digital campaigns, helping businesses turn complex ideas into intuitive products.
Over the past several years I’ve worked across healthcare, architecture, technology, education and luxury real estate, collaborating closely with developers, marketers, product teams and stakeholders. I enjoy solving complex design challenges through research, prototyping and thoughtful user experiences.